Lead Better with
The Playbook
Essential Behaviors of Exceptional Leaders
WHAT IS THIS?
The Playbook is our
signature offering — the
legendary heart of Admired Leadership.

A rare and powerful catalog of specific behaviors of the world’s best leaders.

Research that has radically changed the way thousands of the world’s top leaders approach their calling.

These are behaviors that you and your leadership team can learn and master.
WHO IS THIS FOR?
Leaders who are serious
about
becoming world-class.
For decades these
ideas
were shared exclusively
with elite private clients.
No books. No videos. No
public talks.
But now, any leader can learn Admired Leader Behaviors.
Serious leaders deserve elite insights.

For Individuals & Teams
You can sign up yourself. Or an
entire leadership
team.
Choose Your Approach
Dive in on your own. Your way. Or take a guided path.
World Class Support
A real-life coach is always an option.
HERE’S HOW IT WORKS
The Playbook covers
10 areas of the
greatest challenge for all leaders.
10 modules. 10 key Admired Leadership Behaviors.
Each behavior is explained in just a few minutes.
Video or private podcast feed — your choice.
Bunch of other stuff too.
- Behavior maps.
- Study questions.
- Examples.
- Exercises.
What does the
research cover?
The content is not for
the casually curious.
The
Playbook takes
commitment.
Here’s your agenda:
Making People Better Through Feedback
Why Should Anyone Follow You?
The Secret of Inspiring Others
Elevating Performance
Building Real Relationships
Making Great Decisions
Propelling Change
Making the Time to Lead
Forging a Team of Leaders
Making Yourself a Better Leader Every Day
Full access includes:

Content library of 100+ behaviors

ALEX — Our exclusive AI

Private Q&A podcast

Weekly book summaries

Subscriber-only live events

Special gifting privileges

In-house support team

And, of course, Field Notes.
HOW WE’RE DIFFERENT
Why do most
leadership
programs fail?
Conflicting frameworks
Values jargon
Psychological gymnastics
Tips, hacks, and cliches
Pompous gurus
Experienced leaders are tired of the claptrap.
We skip all that.
The behavioral path is radically powerful.
But does The Playbook really work?
These behaviors are battle-tested.
In dozens of Fortune 100 companies.
Listen to leaders who are on the front lines.
Deep Dive Conversations About Admired Leadership

The Knowledge Project Podcast
Shane Parrish interviews Randall
Stutman,
the founder and co-head of the Leadership
Practice at CRA | Admired
Leadership.

The Daily Stoic with Ryan Holiday
Ryan reads talks to Dr. Randall Stutman about becoming a life-long student of leadership.
STILL NOT SURE?
We’ll even give you easy
access to one potent
behavior right now.
It’s part of our complimentary Introduction to Admired Leadership module.
This module also includes our Five Foundational videos that form the base of our behavioral approach.
That alone could transform your understanding of leadership.

Great leaders are rare.
The world desperately needs better
leaders.
Admired Leadership is preparing the leaders we need for the work to be done.










