Lead Better with

The Playbook

Essential Behaviors of Exceptional Leaders

The Playbook is our signature offering — the
legendary heart of Admired Leadership.

A rare and powerful catalog of specific behaviors of the world’s best leaders.

Research that has radically changed the way thousands of the world’s top leaders approach their calling.

These are behaviors that you and your leadership team can learn and master.

Leaders who are serious about
becoming world-class.

For decades these ideas
were shared exclusively
with elite private clients.

No books. No videos. No
public talks.

But now, any leader can learn Admired Leader Behaviors.

Serious leaders deserve elite insights.

For Individuals & Teams

You can sign up yourself. Or an
entire leadership team.

Choose Your Approach

Dive in on your own. Your way. Or take a guided path.

World Class Support

A real-life coach is always an option.

The Playbook covers 10 areas of the
greatest challenge for all leaders.

10 modules. 10 key Admired Leadership Behaviors.

Each behavior is explained in just a few minutes.

Video or private podcast feed — your choice.

Bunch of other stuff too.

  • Behavior maps.
  • Study questions.
  • Examples.
  • Exercises.

What does the
research cover?

The content is not for
the casually curious.

The Playbook takes
commitment.

Here’s your agenda:

Making People Better Through Feedback

Why Should Anyone Follow You?

The Secret of Inspiring Others

Elevating Performance

Building Real Relationships

Making Great Decisions

Propelling Change

Making the Time to Lead

Forging a Team of Leaders

Making Yourself a Better Leader Every Day

Full access includes:

Content library of 100+ behaviors

ALEX — Our exclusive AI

Private Q&A podcast

Weekly book summaries

Subscriber-only live events

Special gifting privileges

And, of course, Field Notes.

Why do most
leadership
programs fail?

Conflicting frameworks

Values jargon

Psychological gymnastics

Tips, hacks, and cliches

Pompous gurus

Experienced leaders are tired of the claptrap.

We skip all that.

The behavioral path is radically powerful.

But does The Playbook really work?

These behaviors are battle-tested.

In dozens of Fortune 100 companies.

Listen to leaders who are on the front lines.

Having completed the Admired Leadership curriculum, I believe this is the most valuable leadership intellectual property I have experienced in 40 years of business and nonprofit leadership. If you or your team truly aspires to reach the next level, this is it. 5 stars.

Senior Vice President,
Global Insurance Company

Deep Dive Conversations About Admired Leadership

The Knowledge Project Podcast

Shane Parrish interviews Randall Stutman,
the founder and co-head of the Leadership
Practice at CRA | Admired Leadership.

The Daily Stoic with Ryan Holiday

Ryan reads talks to Dr. Randall Stutman about becoming a life-long student of leadership.

We’ll even give you easy access to one potent
behavior right now.

It’s part of our complimentary Introduction to Admired Leadership module.

This module also includes our Five Foundational videos that form the base of our behavioral approach.

That alone could transform your understanding of leadership.

A Behavioral View of Excellence
Foundational Video 1

A Behavioral View of Excellence

The psychological view of leadership often looks at the differences and how to lead in different scenarios. Instead, the behavioral approach of leadership asks a question that is much simpler. What behaviors do the most Admired Leaders have in common?

Four Paths to Better Leadership

Each path includes the prior paths.

The Pathways
Free
Starting With
$40/month
Starting With
$1,000
for 1 year access
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Field Notes
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ALEX
Proprietary AI for Leaders
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The Playbook
Learn the Behaviors of the World’s Best Leaders
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Coaching & Cohorts
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Great leaders are rare.
The world desperately needs better leaders.

Admired Leadership is preparing the leaders we need for the work to be done.